Every organisation, whether it does so proactively or not, is communicating a message about its business and its products/services.

The better the organisation communicates, the more successful it is likely to be.

But business communication is not the sole preserve of organisations who are big enough to employ a marketing/communications manager. Nor is it about having a staff member distribute random messages whenever the boss feels the need to do so, or is forced to communicate.

Communicating well, and effectively, starts with having a simple communications strategy that is aligned to the organisations overall strategy – and having one that anyone, with good communication skills, can implement, if employing the services of a skilled professional is not an option.

When working with you to develop a communications strategy, we begin with the end in mind – identifying what you want to achieve, and why.

We then identify the ways in which a well-thought through communications strategy can help you achieve your business objectives, whether it is to increase sales or funding or simply to increase awareness.

Amongst others, we help you identify key messages for each target market as well as the tone and channels to use in order to achieve a targeted response – after all, it’s often not about what you say, but where and how you say it that counts!

When it comes to communication, consistency is key to success, as well is keeping your finger on the pulse – easier said than done in the online world.

So allow us to help you manage the task of communicating effectively, while you focus on what you do best – your business.

We can help you set up and manage social media accounts on Facebook, Twitter, Instagram and Youtube, amongst others. These channels are often more effective and easier to maintain than a corporate website and allow to stay on the radar screen of your customers and supporters. We can help you identify which channel is most suited to your organisation and, should you wish to manage it in-house, can offer the necessary assistance to ensure you do so effectively.

We work with experienced developers to create a website that will do your organisation and your brand justice. The focus is on creating a website which is simple, attractive and easy to use and which can be viewed on a number of devices.

We have developed sites for a number of organisations – large and small – and would be happy to project manage the development of the website from concept to publication online.

We have been producing brochures and leaflets for more than 20 years. We’ve helped countless organisations communicate their key messages in a visually attractive way. Please contact us for samples of our work or to discuss your requirements.

Don’t have the skills or time to keep your company website updated? We can help. We are currently assisting several organisations by keeping their websites up to date so that their key staff can use their time where it’s needed most – on winning new business.

Newsletters can be an be an effective, ‘soft sell’ marketing tool. We have produced magazines and newsletters for a range of organisations and know what it takes to communicate even the most mundane message in an interesting and newsy way. Contact us for more details.

Branding comes from the whole of the idea not just the logo and organisations that have a well implemented branding strategy often stand out in an environment dominated by change, innovation, new products and rapid development.

But effective branding is not a once-off activity - brand leadership can only be achieved by realising that building brands demands a long time horizon.

Brands are built over time by brand champions who understand that consistency creates connections that endure and withstand change and turbulence.

Solid positioning and competitive differentiation are key – everything about your brand needs to communicate, clearly and succinctly, what your brand stands for. Great brands have a clear and recognisable identity and are consistent.

Leading brands also acknowledge the impact employees and management has on brands. They know that the words and actions of organisational staff and managers can have a significant impact on the value and reputation of the brand – particularly when things go wrong.

And they also know the value of adapting to change while never sacrificing the inner core, the importance of living the brand values by knowing who and what the brand is and what the brand would do; and what it wouldn't do.

Branding is particularly important in environments where products and services appear equal to the consumer – very often it is the brand that drives customer choice and wins customer loyalty

Every day, journalists and media organisations receive hundreds/thousands of pitches and press releases from organisations wanting to use the media to communicate their message (or that of their clients) to a broader audience. We know what it takes to help your message stand out from the crowd and can assist you in drafting press releases and pitches that will grab journalists’ attention.

Speeches or video scripts need to be short and effective. In a world of increasingly limited attention spans, it is essential that your message comes across with impact.

Scripts and speeches often need to include a “call for action” and getting that message across often requires the skills of an external communications consultant who will help you identify the key messages and the best way to communicate them.

Completing a fundraising proposal can be a time-consuming and daunting exercise. We have over three decades of experience in successfully writing and completing proposals for a wide range of organisations and can help you maximise your chances of securing that much-needed funding.

Allow us to assist you in developing strategies for your different organisational needs be it crisis communication, stakeholder communication, brand communication etc.

In addition to strategy, we are also on hand to provide a consultancy service to guide your communications team in the implementation of that strategy.

Our experience includes dealing with crises and would be happy to guide and advise you on how to develop a crisis communications strategy and the dos and donts of crisis communication, which has become even more complex in the age of social media.